Business Victims of Corporate Identity Theft
You can achieve this goal by taking certain actions.
1. Be consistent with your blog updates. Lacking one? Commence one. Hire an employee who performs this on the side and promote them to head of your company's identity if you don't know how to build one on your own. Collaborate closely with them. They are free to make any changes you desire to the blog, but you will retain some editorial control.
2. Encourage other staff members to write guest posts for the company blog. Since you won't be the only one writing for the site, readers will find more variety and more stuff to their liking, which is good for you.
3. Establish your identity. Support a cause. A softball team, a 5k to benefit one or two causes, or perhaps a food drive to stock the pantry in your neighborhood. Do good deeds in the community, and people will respect you and your company. You may avoid ever having to apologize or worry about corporate identity theft if you have a strong presence in the community.
4. Make sure that items bearing your name are made public. Spread the word about you and your work far and wide. Distribute freebies frequently, rather than infrequently. Allocate a portion of your money specifically for this purpose. Comparable to the petty cash box, but larger.
5. Delegate website maintenance to the blogger you engaged. Update as needed. Now we know what the expression "keeping up with the Jones'" means. Try to mimic your rivals' moves as closely as possible. Do whatever it is they're doing, but hire an expert.
6. It's human nature to avoid wrongdoing and blunders. It is important to take a position and offer amends or apologies when something wrongdoing occurs. The community will appreciate and respect you more if you take the lead when someone else makes a mistake. Apologize, explain and implement a plan to remedy the problem, correct it as quickly as possible, and then get back to work. Get out there and make your mark. It is impolite to constantly seek praise.
7. Remain steadfast in your commitment to your mission statement. Put it in a frame, get it printed, and put it on display at your office door—or wherever else you can think of where others might see it. Never again will you need to fret over corporate identity theft if you consistently act in accordance with this goal statement.
